SEO for URLs

The URL (Universal Resource Locator) is the location of a page on your website. For example, is the URL of the beanies product page on Elevation Headwear’s website.

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page.

Think about using at least one keyword in the URL, but stay away from keyword stuffing, this might get your page flagged as spam and provides a bad user experience (no one wants to visit a link called https:///

Most importantly, you want to embrace the idea of semantic URL. You want your URL to immediately make sense to users and describe the topic and content of the page it represents. The more unique and memorable you can make a descriptive URL, the more likely people will remember, share and link to those URLs. A string of confusing numbers or nonsensical keyword stuffing can really hurt your SEO. 

Example of an Optimized URL for the Keyword "Contact Page"

Looking at the example above, you can see how the keyword "contact page" is used in the URL. You can also see that the URL is very clear, it tells you (and search engines) what the page is about and is relevant to the content on the page.

How to Customize URLs in Sitebuilder

Everything you need to create SEO-friendly URLs is available directly in the Editor. For every page you create in Sitebuilder, you should customize the URL to match the page topic and the keywords you want to target. Let's take a look on how to customize each type of URL in Sitebuilder.  

Standard Page URLs
Go to the Pages > SEO Settings > Page Permalink and type in your URL in the text box.

Product Page URLs
Go to Store tab > Products > Product you want to edit > Product Permalink and type in your URL.

Blog Post URLs
While editing an individual blog post go to Post Options > Advanced > Permalink
This is available after you publish the post, the default URL pulls from headline of the post

Storefront Page URLs
Go to Store tab > Storefront > Advanced Category Permalink and type in your URL.