Meta Description Best Practices

The meta description is a short piece of text that summarizes the content of your page. It is displayed on the search engine results page (SERP) right below the headline (title tag).

While keywords in the meta description are not used as a ranking signal by Google it is very important for clickthrough and engagement. Potential visitors and customers will read your meta description in search and decide whether or not to visit your site, making this one of the most valuable SEO elements to actually drive traffic from the search page to your website. 


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Excellent meta description combining keywords, brand terms and motivational content


Meta Description Best Practices

Make sure you write a description that is compelling and interesting, includes relevant keywords and important terms like brand names and if it makes sense, a call to action. It's important to include keywords that define the topic of the page not to help you rank, but to help match your content with user intent. If someone searches for a keyword, and sees it defined and explained in your meta description, they are more likely to click!

Google shows between 150-160 characters in the SERP so you should keep it around that length.

Customizing Meta Descriptions in Sitebuilder

You should define the meta description for every single page on your Sitebuilder site. Here's how you set the meta description for each different page type. Note, the meta description is often called the Page Description in the Editor.

Standard Pages
Go to the Pages > SEO Settings > Page Description

Product Pages
Go to Store > Products > Product you want to edit > SEO Settings > Page Description

Blog Posts
While editing an individual blog post go to Post Options > Advanced > SEO Post Description

Storefront Pages
Go to Store tab > Storefront > Advanced Options > SEO Page Description