Basic Content Elements You Need to Know

Creating great content is an essential SEO task. We will go into more detail about the relationship between content and keywords, but for the basics, you really just need get unique content on your page. It's important to remember that most of the SEO strategies you work on, like adding title tags or links, are designed to help your content rank. Content is the key foundational element for your entire SEO plan. 


Headlines

When you use headlines on your page there is html markup to tell your browser that it's a headline. Search engines also look at a headline as a factor for context of the page, though the actual ranking signal for this is not as powerful as it was before, it's still valuable to use keywords in your content headlines. You should try to create good descriptive headlines for all content (pages, blog posts, product pages) that mention your keyword and help users understand the topic your page is about.

In html headlines are denoted by h tags, from h1 to h6. To add a headline in Sitebuilder simply drag the title element onto your page. Sitebuilder automatically puts your headlines into h2 tags. The H+ app lets you customize headlines into any h tag, giving you more control over how search engines see your headline content. (If you need this app added to your website contact support@jonwebdesign.com.au)


Body Content

Body content is the main text blocs on your page. It's the most important piece of your SEO because even if you check off every other on-page SEO task, if the body content you've created isn't unique and providing quality it will never rank. At the most basic level, you want to till the pages on your website with content that is unique and is going to provide value to someone searching for the keywords represented in that content.

We go into more detail in the Growth section on the tactics behind content SEO. You need to have a basic level of content on the page to rank in search, a page with all images and no text will have a tough time ranking for any term.

Add body content to your site with the text element. 

Theme

All site themes have the same basic components needed for great SEO: They are responsive, load quickly and don't contain blocking resources or unruly scripts. Where a theme does impact SEO is your ability to use the theme to put lots of unique, high-quality content on the page. All themes give you control over layout and design so you can build content-focused pages so you just need to find the theme that works for you.